Experience / Culture Circle
From first visit to app download.
Website development, UI and SEO · Jun - Aug 2025
- Role
- Software Developer Intern
- Location
- Gurugram · Hybrid
- Tools
- Next.js, Tailwind CSS, Figma handoffs
Context
The problem
Culture Circle sells authenticated hype and luxury fashion, and its app is where the community and repeat usage lived. The website brought people in, but first-time visitors were browsing and leaving without ever downloading the app.
I worked on the website as a Software Developer Intern, building in Next.js and Tailwind CSS.
Contribution
What I personally did
An app-download banner, from pitch to live
The website was a discovery point, while the app had higher retention. I identified an opportunity to make that next step clearer for first-time visitors and pitched an app-download banner for the landing page. I then built the banner in Next.js and Tailwind CSS and took it live, giving visitors a direct prompt to move from browsing the website to downloading the app.
A focused two-week UI sprint
Alongside the banner, I worked on a wider website UI revamp in a focused two-week sprint. Using Figma handoffs, I translated the design into Next.js and Tailwind CSS, bringing the website toward a fresher, more consistent visual experience.
SEO and page-load improvements
As the team prepared the website for more users and a global audience, I worked on its technical SEO and loading performance. I built sitemaps, minimised assets and followed SEO best practices to reduce page-load delay. I then tested the load speed to check that the changes improved performance.
Delivery
What shipped
The app-download banner went live. I completed a website UI revamp and worked on sitemaps, asset optimisation and load-speed testing.